Go Where Your Customers Are

Instead of maintaining a solid presence on all social media platforms, it is more beneficial to focus on the platforms your customers are on. 

Develop Your Content Pillars

Before posting on a social platform, small businesses need to create a social media content strategy. To develop your content pillars, ask these two questions:

  1. Who am I looking to help?
  2. How can I help them?

Next, organize your content into these four categories:

  1. Awareness
  2. Engagement
  3. Connection
  4. Sales Content 

Start With Organic Marketing

Small businesses should start on social media with organic marketing. It is tempting to invest in paid advertising, but it is more effective to do so once you have seen success and established your business with people who love your product.

Expand Your Toolkit

Creating new content can be challenging, especially for small business owners who say they do not have the time or skills to bring their ideas to life. However, spending time learning a new tool or resource to help create content is effective and efficient.

Think Visually First

Social media today is visually driven. Because of this, small business owners should do their best to create high-quality, creative content.

Post Consistently

Determining what you can post consistently and sticking to that is the key. Whether one post per day or three times a week, stick to what works.

Repurpose Content That Works

Creativity on social media does not necessarily mean you always have to try or do something new. Take into account what type of content worked for you, and think about ways to repurpose it. 

Read more about Small Business Growth on Social Media at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.