Create an Effective Site Structure

A well-structured site makes it easier for search engines to locate relevant content, improving your SEO rankings. Implementing meta descriptions and title tags helps bring in more visitors by providing relevant information about what they can expect to see on your page. A few elements to include in your site structure are:

  • Internal links
  • External links
  • Image links

Mobile Friendliness is the Key

Google research has shown that over half of the searches occur on mobile devices. Therefore, you miss out on many potential customers if you do not optimize your site for mobile. Ensure that your pages load quickly and translate well on every screen size.

Image and Videos for Better Visuals

Implementing videos and images is a great way to improve your site’s engagement. Increasing engagement means that your site will be ranked higher in search. Although adding pictures and videos to your website is important, it is crucial that the content is optimized for web design and SEO purposes. The content must be high-quality and relevant.

Focus on Fonts

Fonts can help improve your site’s user experience and affect how your site will be seen in search results. Choosing the right font is important to ensure the visitor can read and understand the information you have presented.

Have a Sitemap

Sitemaps are essential to create because they help you understand the structure of your website. In addition, sitemaps help search engines to be able to find the content they are looking for with ease. These sitemaps can be included in the HTML code or through a third-party service.

Get Rid of Broken Links

Search engines will penalize websites that have broken links present on any page. You will know if you have a broken link present if a 404 error appears when clicking. Therefore, it is important to go through and fix any broken links as soon as possible.

Load Time

Users are more likely to leave websites that have a slow loading speed. Not only is slow loading speed frustrating for visitors, but it also negatively affects your SEO ranking.

Read more about Optimizing Your Web Design for Search Engines at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.