Transparency
Transparency is crucial, especially in the beginning stages of your project. You never want your client to feel unsure about what you are doing and where their money is going. At the end of the partnership, your client must be able to walk away with all the information and data.
Respect Media as an Investment
It is important to note that digital media should be treated similarly to financial investments. There is always risk involved with bringing an outside source in to help your business, and it must be handled wisely and responsibly. Another essential element is that you do not want to set initial expectations for the ROI to be unrealistic.
Make Sure the Math Makes Sense
Before starting any campaign, it is crucial for all parties involved to be on the same page when it comes to profit margins and cost-per-action (CPA) expectations. The math always needs to make sense to your business and your client.
Set Realistic Expectations
It is crucial to not over-promise immediate success to your clients. Sustainable results take time and data. In addition, there are many different standards of success, and you should ensure that you are on the same page as your client from the jump.
Track Everything
Data is important because it will give you all the information you need. Some methods to consider using to track your investments include:
- Google and Facebook tracking tools
- Add call tracking
- Use enriched conversion data
Adopt the “If You Win, We Win” Approach
As a business, it is important to do what is best for your client because as they continue to succeed, your success as a business is also growing. In addition, you want to continue to make your client look good, so they are more inclined to bring you and your business along with them as they move forward.
Read more about Winning With Your Marketing Agency at searchenginejournal.com
