1. Clear Navigation

The navigation on your website must be clear and easy to understand. Be intentional with your UX design, and consider the journey you want your consumers to take through the website. All your navigation should be simple with a structure that makes sense; keep it simple. Search bars and drop-down menus are great tools to ensure your visitor can find what they are looking for.

2. Consistent Branding

Consistent branding is essential across all marketing materials, including your website. Be sure that your website matches your unique brand elements. For example, include fonts, colors, and visuals that are consistent with your branding.

3. Mobile Optimization

The majority of web traffic these days comes from mobile devices. Be sure to optimize your site to be mobile-friendly. Having a responsive website means it will adjust to whatever screen size the visitor is viewing. The goal is to have your website easily readable and optimized to provide a positive user experience no matter what device they are using.

4. Content Hierarchy

The content you push out on your website will increase engagement and conversions. Consider prioritizing your content and highlighting your most important information front and center. Adding quality headings and bullet points are great ways to help visitors process the information on your website.

5. Accessibility

Accessibility is becoming a more and more important element in web design. Some examples of website accessibility are making your site work with screen readers and other technologies along that same line. Adding alt text behind images is another important accessibility element.

Read more about Web Design at thenexthint.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.