1. Influencers Are Becoming Established Brand Ambassadors

Word-of-mouth advertising has always been highly influential in a consumer’s buying process. Influencers take advantage of the effectiveness of this type of advertising by promoting brands and products to their audience, who already has established trust with them. This growth marketing strategy boosts brand awareness while also bringing in new leads for the business. Influencer marketing is not new, but companies have recently been more intentional about their approach to this strategy.

2. Interactive Content is Giving Static Posts a Run for Their Money

It is difficult for brands to stand out from the vast content available to their audience. With the decline of viewers’ attention span, short, 15-second content is what will draw the most attention. Because of this, static content that does not engage with the viewer is becoming less and less effective. Contests and quizzes are two examples of interactive content that will help consumers interact with the brand.

3. Video Posts Are Increasing on Social Media

Consumers are becoming less interested in static image postings with simple captions. Instead, they are more drawn to videos showing how a product or service can be replicated in their lives. Broadcasting events and behind-the-scenes footage are two examples of video content engaging consumers. Therefore, it is important for these videos to not only serve as an advertisement for the product but also show how it can be integrated seamlessly into the viewer’s life. 

AI is Gathering More Accurate Data

Information from consumer feedback, focus groups, and surveys helps build successful marketing campaigns. In addition, many businesses are beginning to take data from automated technology and messaging services to help form their strategies. AI also helps companies to create buyer personas, which allows marketers to personalize content based on the desired audience.

Read more about Marketing Trends at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.