AI Technology

Businesses are consistently searching for faster ways to produce better services, especially as consumers’ expectations for personalized elements increase. Consider adopting AI-based tools to help manage all customer interactions. Implementing AI technology to help remain consistent in your communication with your customers is a great way to save time so you can focus on other business manners.

Digital Accessibility

Digital accessibility is becoming more and more important to internet users everywhere. Digital accessibility refers to making websites and other technologies accessible and easy for individuals with disabilities. The Department of Justice has become more strict and attentive to companies abiding by digital accessibility regulations. Not only is it important to provide ways for people with disabilities to access your content, but it also will increase your reach and potential income.

Some steps to make your website more accessible include:

  1. Adding alt text
  2. Using video captions and descriptions
  3. Make your emails accessible
  4. Use color contrast
  5. Ask professionals for digital accessibility solutions


There are many different types of influencers today, including macro, micro, and nano influencers. Macro influencers refer to celebrities or other bloggers who have millions of followers. Micro-influencers are those who have under one hundred thousand followers. Finally, nano influencers have under ten thousand followers.

Typically, Macro and micro-influencers come with high fees that may be out of reach for your company. Although they have a smaller following, nano influencers may already be loyal customers or employees in your business network. Therefore, seeking out these types of relationships and developing them is important as they can help build your brand exposure. Some ways to deepen relationships with these influencers include hosting events and sharing product information.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.