1. Examine Your Current Website

It is crucial to have a deep understanding of the current state of your website. So begin with taking a high-level look at your website. Some things to consider during this step include:

  1. Examine your font sizing
  2. Make sure your information is current
  3. Correct broken links

Once you have taken an overview of your website content, you will want to look at your site’s analytics to see which pages are successful and which are not performing as they should. Some key performance indicators to look at include:

  • Unique visits
  • Page loading speed
  • Bounce rate

2. Get Your Priorities Straight

Establishing an end goal for your redesigned website is important before you get too far down the road with your redesign. First, look at the metrics you want to improve to understand what needs to be changed on your new website. Additionally, be aware of how the redesign will support your brand and highlight any other products or services you want to bring to the front.

3. Identify Your Target Audience

Another important priority is addressing your target audience. Think about exactly who the type of people you are trying to reach is and what kind of content they want to see.

4. Look at Competitor Sites

You want to look at competitors’ sites to give you a better understanding of what you are competing against. However, it is important not to automatically assume that your competitor’s website is performing better than yours.

5. Carefully Consider the Site’s Structure

Although updating fonts and pages on a website is an important part of a redesign, you must take the restructuring of your site seriously. Seemingly small changes such as adjusting links or menus can lead to big problems with your site’s navigation if not done correctly.

6. Before You Begin, Backup

It is crucial to take the extra step to make sure your website is well organized and backed up before beginning the redesign process.

7. Get Things Up to Speed

Appearance is an important element of a website, but the efficiency of the site as a whole is even more critical. Users get impatient when a site takes too long to load and will ultimately turn somewhere else for information.

8. Keep it Simple, Yet Striking

Creating an elegant homepage with easily accessible navigation and clean fonts is one way to make your website feel welcoming.

9. Make it Easy to Navigate on All Devices

People surf the web on smartphones, desktops, gaming consoles, and tablets. Therefore, it is critical to have your website optimized for each of these devices.

10. Leave the Technical Details to the Pros

Outsourcing any website tasks that seem too daunting or you do not understand is a great way to ensure you will have a website that reaches your goals. 

Read more about Website Redesigns at builderonline.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.