Woodstock Farms was introduced over a decade ago to serve as a multi-category value brand in both natural and conventional supermarkets. With over 350 products, Woodstock had a presence in almost every aisle of the store, yet the branding, messaging and package design had not changed since its introduction.

Our work included research branding, messaging, brand architecture, package design, collateral, web design, brand style guide and assisting the client in the implementation of sustainable packaging practices.

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