Western Family

Western Family provides a value-priced, branded family of products for smaller, independent stores.  Research revealed that Western Family customers were more than happy with the quality of the products but embarrassed by the brand and packaging because it looked cheap, dated and low quality – not accurately representing the true nature of the products.

Our solution was to create a fun, simple and highly versatile series of templates based on a new Brand Architecture that communicated the authentic quality and everyday value of the brand and its products, with a touch of lightheartedness and whimsy.

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